Paulistana Sneaker

Story

Ripstop sneakers designed to play hard

Ethically and sustainability made to the highest standards, these Paulistana Ripstop Sneakers feature reinforced uppers with water-repellent suede and leather panels that’ll hold up to outdoor wear and tear. Grounded in a supportive sugarcane midsole and ultra-grip fair-trade rubber outsole, they’re ready for any adventure that keeps you on your toes.

Features

• Abrasion-resistant ripstop upper holds up to wear and tear
• Water-repellent suede and leather panels
• Wild rubber insole provides all-day comfort
• Sugarcane midsole provides structure and support
• Grippy outsole made from fair-trade rubber

Materials

• Upper: 100% Recycled polyester ripstop
• Panels: Suede, organic traced leather, and leather
• Insole: 11% Amazonian rubber, 42% sugarcane E.V.A., 11% recycled E.V.A., 12% organic cotton lining
• Midsole: 59% Sugar cane E.V.A.
• Outsole: 12% Amazonian rubber, 30% mineral silica, 49% synthetic rubber
• Lining: 100% Recycled polyester
• Laces: 100% Organic cotton
• Made in Brazilian factories and workshops that exceed International Labor Standards, ensuring fair pay and dignified living and working conditions

About Veja

Veja means “look” in Portuguese. It’s a name that came about after Veja’s founders, Sebastien Kopp and François-Ghislain Morillion, took a look behind the curtain of the sneaker industry and decided they could do better than the status quo. They realized that by skipping the marketing costs of bigger brands, they could build Veja sneakers from organic cotton canvas, sustainable leather, wild rubber, and mesh from upcycled plastic bottles. They could offer fairer pay for workers and attain a B-Corp certification for sustainability. In other words, they could make shoes that are better in every way: for the planet, for the people who make them, and for the person wearing them, too. Since launching the first pair of Veja shoes in 2005, the brand has done exactly that, and the company now boasts a wide lineup of stylish, sustainably made footwear.